The Rainmaker Academy

Recommended Reading

Book	Author
Selling, The Profession	David Lill
Managing the Professional Services Firm	David Maister
True Professionalism	Maister
Creating Rainmakers & Rain Making	Ford Harding
Permission Marketing	Seth Godin
Selling the Invisible	Beckwith
First things First	Stephen Covey
Seven Habits	Covey
Guerilla Marketing Attack	Jay Conrad Levinson
Getting New Clients	Connor & Davidson
Marketing Your Services for People who Hate to Sell	Rick Crandall
The Customer Comes Second	Hal Rosenbluth
How to Win Customers and Keep Them for Life	Michael Lebouef
Trust in the Balance	Robert Bruce Shaw
The One to One Future	Peppers & Rogers
Successful Large Account Management	Miller & Heiman
Major Account Strategy	Neil Rackham
Strategic Selling	Miller & Heiman
Stop Telling, Start Selling	Linda Richardson
Discipline of Market Leaders	Treacy & Wiersema
Celebrate Selling, the Consultative Relationship Way	Rick Crandall
Consultative Selling	Mack Hanan
Visionary Selling	Barbara Geraghity
Business By Referral	Misner & Davis
SPIN Selling	Neil Rackham
SPIN Selling Fieldbook	Neil Rackham
Wooing and Winning Business	Asher & Chambers
The Art of Effective Presentations	Art Levy
The 2001 Professional’s Guide to Value Pricing	Ron Baker
Focus	Al Ries
Marketing Warfare	Ries & Trout
Good to Great	Jim Collins
Successful Technology Consulting	Gary Boomer
Start Consulting	Bill Reeb
Sales Coaching	Linda Richardson
Mentoring	Bob Biehl
Strategic Proposals, How to Win the Big Deal	Bob Kantin
Powerful Proposals	David Pugh
Developing the Leader Within You	John Maxwell
The Power of Full Engagement	Loehr & Schwartz
Take Command	Kelly Perdew
Crucial Conversations	Kerry Patterson
Corporate Social Responsibility	Kotler & Lee
Pricing on Purpose	Ron Baker