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Power Up Your Profits: 31 Days to Better Selling is for accountants and consultants who want to adapt to the newly competitive culture for the best clients. The book is written in 31 chapters so that a chapter can be read daily in about 15-20 minutes. Accountants and consultants who have focused their careers on building technical expertise will want to read this book. The core competency envisioned by the AICPA - marketing - is that firms must become more market driven and must implement improved communications skills. This book is an invaluable resource for those wanting to follow this vision.
| Part I |
Better Selling Helps Clients |
| Part II |
Better Selling Is in the Mind |
| Part III |
Target Better Clients |
| Part IV |
Power Tools for Better Selling |
| Part V |
All Selling Is Personal Selling |
| Part VI |
Build Your Profits by Building Your Client |
| Part VII |
Lead with Sales and Marketing |
"An excellent book written for the business-minded professional. A ‘must read’ for every owner of an accounting or consulting firm…in fact, for any business owner seeking to improve sales and drive profits."
Denis M. Field
Chairman and CEO
BDO Seidman, LLP
"One of the most practical books on the subject that I ever read… His ease of presentation and use of real experiences by CPAs should make it mandatory reading by young, and not-so-young, CPA’s… Great Job! Congratulations!"
Frank P. Orlando, CPA,
Managing Partner
Parente, Randolph, Orlando, Carey & Associates
"If you are serious about making rain for your firm, this is ‘must read’ material…very enjoyable, powerful and to the point."
Allan Koltin
President
PDI
"This is a tremendous addition to the literature on selling. I can’t wait to get this into the hands of professionals, including my clients."
David Cottle, CPA
CMC
"Predictable results can only come from a marketing and sales system, and that is what Troy Waugh provides in Power Up Your Profits. The book is a ‘must read’ for partners and future partners."
L. Gary Boomer, CPA
Chief Executive Officer
Boomer Consulting
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